Microsoft has created an amazing product that can help real estate agents become more efficient and connect better with potential buyers and sellers.
Microsoft helps real estate businesses to be more successful by providing many different tools for them. For example, they provide digital marketing solutions like social media content and ads, online marketing solutions like website design and development, and customer service solutions like chat bots.
If you’ve been looking for better digital tech that will enhance your agency, read on to discover what Microsoft 365 can do for you.
Microsoft 365 benefits to your real estate firm
Microsoft 365 is a cloud-based productivity suite designed to help businesses across many industries and types of work. It includes Microsoft’s flagship software of Word, Excel, PowerPoint, and Outlook. The suite also includes Teams and Azure for collaboration, Microsoft Dynamics for CRM solutions, and Power BI for analysing business data.
The benefits of implementing Microsoft 365 include:
- Improved customer experience
- Increased sales
- Reduced IT infrastructure costs
- Greater software control
- Ability to work and connect with clients from any location
- Access all your files on any device
- Better collaboration with co-workers
Data analytics give greater insights
With analytics, you can use data to see what’s happening on your site and identify areas that need improvement. You can use this data to optimize your website and make improvements.
For example, let’s say you’re using Microsoft 365 for your business as a listing agent and you’re trying to increase conversions by 15%. To do this, you can use data analytics to look at what pages people visit on your site, how long people stay on those pages, and when they leave. If a certain page isn’t converting well, or if it’s taking too long for someone to complete their purchase process, you could make changes on your site in order to improve conversion rates.
This would help optimise your site for higher conversions as it would force more potential customers to convert faster – or turn away from the site altogether if it wasn’t meeting their needs.
Virtual home tours
Virtual home tours are a great way for agents to showcase their listings and give buyers a realistic view of what it would be like living in the home before they make a purchase. This is especially important in today’s market where buyers have more choices than ever before, but it can still be difficult to find homes that fit their needs.
Microsoft 365 allows real estate agents to conduct virtual home tours that are more engaging and interactive than traditional methods. With apps like Teams or Yammer, an agent can walk potential buyers through a house via tablet or phone devices, giving them a first-person perspective of the property and allowing them to ask questions in real time.
Greater data protection
Real estate agencies store a lot of sensitive data: financial records, property evaluations, client’s personal information. With this in mind, data protection and security must be taken very seriously.
Microsoft’s strong security features are designed to protect your data from cyber-attacks. These security features include:
Encryption: Microsoft 365 offers encryption tools that make it difficult for hackers to access your data when they have stolen it.
Data Loss Prevention (DLP): helps you track and prevent unauthorized access to your data by keeping track of where it is at all times.
Advanced Threat Protection (ATP): detects malicious software and blocks any attempts at installing it on your device before it can do any damage.
Easier calendar and email management
Microsoft 365 helps real estate businesses to manage their calendars and emails more effectively. This way, you can connect your calendar to the company and no longer need to send out different emails for the same event or meeting.
Another feature is email integration with Microsoft 365. This means that instead of having two different email accounts for your personal and business accounts, you can have one unified email account with Microsoft 365.
You can then schedule emails and set up keywords, so that your emails are sent at the right time for your customers and office staff.
Keep everything you need in the cloud
Storage, documents, and other resources that are important for your business can be stored in Microsoft Azure. This will help make it easier for you to keep track of all the data that is important for your business.
For example, when a document changes or when you have something new to share with clients, it’s easy to update it on Microsoft Azure. And if a customer has a question about a certain product or service, they can easily ask their question online and receive an answer from someone who has experience with them.
With everything is stored in the cloud, these files are always accessible, no matter where they are going. This will also reduce the amount of storage space you need to store these files because they aren’t stored locally on your computer.
Discover more from the Microsoft experts
Microsoft 365 has many benefits for your real estate business. The software can help you connect with customers, use data analytics to gain greater insights on house listings, and create a virtual home tour. It also provides data protection, easier calendar and email management, and keeping everything you need in the cloud.
Microsoft Gold Partner Lindentech can help you unlock your real estate agency’s true potential with the many business apps and features in the Microsoft 365 suite. Talk to them today about your company’s needs and discover more.