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Benefits of ongoing corporate training

Benefits of ongoing corporate training - Customer relationship management

We are robots. We sleep for 8 hours, work for 8 hours, do sports/ watch television/ scroll through social media/eat…another 8 hours. Over and over again until a year has passed and we still haven’t learned anything new.

I am sure that you’re good at your job, you’re amazing at doing what you do because you’ve trained yourself to be an expert and with that help you’ve done it for years. But what if you were equally good at something else; something else you didn’t even realise you were good at until you did it for a day or even just to do it to add value to your life or work life? I think the importance of regular training is ignored by us all.

When we start out our career, we learn multiple things at once to see what we like or want to study and choose a path. I tried a lot of things, purely out of necessity to make money and learned very quickly what I definitely DID NOT want to do (cleaning, pub work, truck driving, etc.).

How and what you learn doesn’t matter, the key aspect of it all is that you have a purpose.  Along the way you’ll find out what you are good at and this will help you broaden your horizons.

As humans, we don’t like to get stale, our brain is powerful and when it isn’t challenged on a regular basis, it will think too much and think about all the negatives in life instead of the positives…

First let’s talk about why training in a corporate environment is important.

Employees want to feel valued. Gone are the days of employees needing employers and having a “stable” job. Possibilities in today’s world are endless and more of us are changing careers than ever before. As parents, managers, team leaders, and business owners we all have the responsibility for keeping our team engaged and more importantly, valued. I personally think the most important aspect of your training should be employee engagement. Keeping your team trained is crucial for multiple reasons:

  1. Training your team in new technology helps them think out of the box and apply their training to their current position
  2. No matter the length of time you’ve been in a role, it needs to keep improving, even if you’re making burgers (McDonald’s would be dead as a company if they didn’t improve their menus)
  3. Giving new challenges to your employees will put them under necessary pressure to help them learn more about themselves.

Training needs to be carefully planned and thought about strategically. Company goals need to be aligned with individual goals and collectively create a growth culture. No matter what the role, there is always more to learn. If learning stops, it’s time to move on to something better.

Here are some ways to identify what to train your team in:

  1. Write down all the products that are in use in your business (physical or on a computer) and see where the team is lacking knowledge
  2. Look at your competitors and see what other products they’re using and send one or two employees to those training sessions to see if they’re doing it better
  3. Write down where your team wastes more time and identify opportunities to do things better
  4. Have a meeting with your team and ask them to write down three things they want to be trained in and I guarantee they will come up with at least five topics
  5. Computer training – if you’re a business that requires your employees to be on a computer, you want them to be the best at using it and be very efficient.
  6. Time management – who couldn’t do with more insight into time management?
  7. Project management
  8. Leadership skills
  9. Communication

The list goes on and on…

 “What if we train and they leave?”; “What if we don’t and they stay!”

-Richard Branson 

This statement is very powerful. We want to inspire the people that work with us and aim to keep them forever! (obviously not practical, but at least give it your best shot!)

The only way to do that is to keep them aligned with the growth mindset. Keeping an employee ‘forever’ would broaden your horizons also by thinking of innovative ways to keep them challenged and more importantly will help them make your company a better place to be.